As the leader in high-performance naturals™, tarte proves that glamour can be good for you. With formulations that marry treatment with makeup, tarte founder and CEO Maureen Kelly wants her tartelettes to respect their skin while still enjoying the beauty of makeup. The cruelty-free beauty products are infused with ingredients like super fruits, plant extracts, vitamins, minerals and other naturally-derived ingredients. But it’s not just about what’s in the formulas; it’s what’s not in them that really set tarte apart—all products are formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate and gluten. From the award-winning blushes and LipSurgence™ lip tints to the breakthrough Amazonian clay, colored clay and maracuja infused complexion products, tarte delivers an exceptional skincare experience with powerful results. As a socially responsible company, tarte cares about the environment by supporting cooperatives in the Rainforest and reducing environmental waste with sustainable, eco-chic packaging.