Kozaburo Kobayashi, who founded KOSÉ in 1946, poured his limitless passion into making cosmetics that give people dreams and hope. Even during the post-war period of shortages, Mr. Kobayashi committed KOSÉ to making quality products that truly exceeded the expectations of each customer. This spirit remains alive in all facets of our business today, from research and development to manufacturing, from customer-oriented consultative sales to distribution, to our unique brand marketing system that perfectly matches brands with sales channels. We believe it is this spirit that gives KOSÉ the strength and drives it (the company) to do more.
Since assuming the position of president in 2007, I have focused my efforts on creating more customer value and consistently taking on new challenges in order to achieve global growth while at the same time maintaining KOSÉ’s longstanding corporate culture. I am now convinced that the results of these efforts will be the primary driver of the company’s future growth. We will now accelerate our growth to make further progress, with the emphasis on “borderless perspectives” and in line with the following basic strategies: the “development of globally competitive brands” and “continuous improvement of the performance of operating assets.” KOSÉ will redirect its approach to achieving growth in such a way as to expand its global presence.
We will continue to maintain our ardent passion for cosmetics and work together with our stakeholders. Your continued patronage and support are is greatly appreciated.
President & CEO, KOSÉ Corporation